SJ is a UK creative who’s been working as a conceptual copywriter and creative for 15 years in both Amsterdam and London. In the last few years she’s learned a lot about the ever-changing world of digital, integrated advertising, and not nearly enough Dutch. Clients here are as diverse as Emirates, P&G, Adidas, Ikea, and many contemporary and luxury fashion brands.
She has also delved into copy creative direction, working with a brand lead for her Dutch fashion client. Her ‘downtime’ usually becomes ‘uptime’, with magazine journalism, short story and short film writing. She’s also worked out growing a community for morning dance events. If you didn’t get it from the photo, she is a self-confessed chocaholic who loves all types of chocolate.