The Sarjent

Freelance Strategic & Conceptual Copywriter

About Work


Sarah-Jane is a versatile and strategic writer who loves coming up with interesting concepts as much as the craft of writing itself. She originally trained as an advertising copywriter and has worked with top European / London clients and ad agencies for over 14 years.

She is skilled in writing a variety of copy, focussed to a brief or challenge, as well as the more strategic side of comms - working out how to reach people with effective conceptual campaigns.

She is skilled in both short and long copy, currently working for clients like adidas, Philips, IKEA, ASICS and Samsung as well as helping medium-sized challenger brands position themselves: setting their brand positioning, tone-of-voice and creating effective comms across many channels. This includes digital channels, brand books, emailer programmes, brochures, influencer work and social media.


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